Traveling Magazine Case Study

Good morning guys!!

So before we get into the nitty-gritty part of this project, early this week, I decided to buy two traveling/ tourism magazines and use them as a case study. This would help me decided upon the final details of displacement and arrangement of the different components of my magazine.

                                                                              

Lets first start with the cover. We can see that in both magazines the title is centered at the top and font the editors chose lacks curvatures and is a mainly characterized by straight lines and rigid edges, which gives the audience a sense of seriousness and formality. On the other hand the font is counterposed with very attractive landscape photography, displayed as the cover image, which is really the catch of the magazine. When making some research about magazines in general, I came across a website that studied the different type of covers for the different types of magazines they suggested that, “With a travel magazine obvious choice can be some beautiful landscape photography,”

Moving on into the cover lines, I identified two main characteristics: use of extreme language and use of numbers. Traveling magazines mainly rely in the use of extreme language on the selling and cover lines, but they’re not only limited to single words such as “unique”, “exquisite”, “best”, they also expand to the use of interrogative phrases, like “Why we’re all obsessed with this Lowcounty gem?”. This type of selling line entices the reader to wonder inside the magazine and find out the answer for the question. Numbers are the most efficient way to catch your reader’s attention in a short period of time. We must remember that our magazine is going to be displayed among many others, therefore we must strive to grab their attention the quickest way possible.   

For now, this information is enough to start working on the layouts of my own cover. Later, I will continue this case study in another blog, digging into the the science behind the displacement and arrangement of the main article’s info.

See you soon!!!