So, as weird as it sounds, after all we went through, we are considering changing the topic of our magazine. Yes. I know, that's what happens when three women work together. We never make up our minds.
Although it not 100% sure that we’re changing it. We are considering another topic that never came into our minds, and that the three of us seem interested on: Tourism. Tourism magazines, or traveling journals, as the word says, are magazines that focus in exhibiting different traveling destinations and activities associated to each site. Mainly there are two types of traveling magazines: “Adventure magazines” and “city-guides magazines”. When studying both types of magazines we immediately decided on the “city-guides magazine”, mainly because we wanted to take advantage of our close proximity to the city of Miami. Still, I researched a little bit more and found that, according to the World Tourism Organization over the past few decades eco- or adventure tourism has become more mainstream and experts predict the nature-based tourism to increase from a 25% to a 30% in the upcoming years.
With this statistics, you might ask: Do we still want to do a traveling magazine that’s more guided towards the city? Well, the answer is simple. Yes. We are a local magazine. And locally, in Miami, besides the Everglades and scuba diving at the beach, there’s nothing else adventurous you could do. So capturing tourist seeking for adventures is not really an option. Therefore we’ve decided to go for more of a city guide. Besides over the past few years, we’ve seen an increase in the amount of tourist visiting Miami. According to the Miami New Times, 14.6 million people visited the city in 2014 since then, there number of visitors increased to 15.8 million in 2016, according to Greater Miami and the Beaches. So the need of creating a magazine that guide our tourist through the city, seems more urgent than ever.
When analyzing our target audience, we found that most “city-guide magazine” readers have
jobs with an income ranging from $60,000 - $97,170. Our magazines target men, more specifically MARRIED men!! At first sight this level of detail seems absurd, but going further into detail, it make perfect sense. These magazines provide ideal sites and leisure activities for the perfect honeymoon or 10th anniversary trip!
Still, we have to decide whether we’re moving on with the fitness magazine or if we’re going to stick to the traveling magazine. I’ll let you guys know in my next post!
Still, we have to decide whether we’re moving on with the fitness magazine or if we’re going to stick to the traveling magazine. I’ll let you guys know in my next post!
-Munzenrieder, Kyle. "Miami Tourism Breaks Records Again: 14.6 Million People Visited in 2014." Miami New Times. N.p., 02 Apr. 2016. Web. 12 Mar. 2017.
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